CHARDONNAY, AVALINE

Campaign art direction and marketing rollout for Avaline's Chardonnay launch — a new product introduced around Mother's Day and rooted in the unhurried pleasures of spring: florals, gardening, and the comfort of something well-worn and reached for again and again. Set design and packaging leaned into faded denim blues, grounding the campaign in a palette that felt timeless rather than trend-driven and approachable to a more classic consumer. The creative prioritized warmth and familiarity over novelty, positioning the wine as something to share with the people you love most. Work spanned the full launch rollout — social, email, influencer, events, and digital ads.

Photography: Tess Comrie
HMU: Stephanie Nicole Smith