HOTEL JUNE, PROPER HOSPITALITY

Creative lead on the launch of Hotel June — Proper Hospitality's first property pitched toward a younger, more casual guest, and a deliberate departure from the group's more formal offerings. The hotel's identity celebrates California living: sunny, inclusive, and creatively warm. Work spanned the full opening rollout, from website design and digital marketing to physical collateral embedded in the guest experience — restaurant menus, room keys, coasters, and do not disturb signage — ensuring the brand's character translated consistently from screen to space.