SPARKLING ROSé, AVALINE

Campaign art direction and brand design for Avaline's limited edition Sparkling Rosé launch — a Valentine's Day release built around the campaign line "A New Wine to Love." The product's inherently romantic, effervescent character informed every creative decision: the photoshoot leaned into pink, lace, and a sense of girliness that was deliberately celebratory without sacrificing the refinement expected of the brand. The result was a Galentine's-coded campaign with enough polish to feel premium. Work spanned photoshoot art direction through full launch rollout — email marketing, social strategy, and campaign execution.

Photography: Yudi Ela Echevarria
Prop Styling: Jessie Cundiff