IDENTITY & BRAND DESIGN, LAZY JAMIE

Brand identity, packaging, and campaign work for Lazy Jamie, a homeware brand that celebrates staying in. The visual identity was developed to hold two things at once: a minimal, midcentury-informed design sensibility and an irreverence that keeps it from ever feeling precious. Work spanned the full ecosystem — identity, custom gift box and packaging, digital marketing templates for social and email — creating a cohesive visual language across every touchpoint from unboxing to inbox.

Photography: Milena Mallory & Jessie Cundiff
Prop Styling: Jessie Cundiff