Textured wallcoverings, backdrop

For Backdrop's launch of its first textured wallcovering collection, the campaign was conceived and prop styled to treat each piece as a design object in its own right. Shot against dark backgrounds with theatrical lighting, the campaign imagery was built to foreground the richness of the materials — dyed and printed sisal, nuanced color, and the inherent complexity of natural fiber — inviting the viewer into the texture before they ever touch it. The approach was deliberately sensorial, letting the craftsmanship and materiality of the collection speak without competition, and positioning is collection as a premium offering rooted in the intersection of color and craft.

Photography: Brooke Shanesy