BACKDROP X PORSCHE

Backdrop and Porsche North America, each an authority in color and design within their respective worlds, partnered for Porsche's 75th anniversary to launch a collection of premium interior paint. This limited edition collection includes four iconic Porsche car colors from the archives — Irish Green, Speed Yellow, Riviera Blue, and Ruby Star. The collaboration included campaign visual identity, packaging, a limited-edition gift-with-purchase leather keychain, digital marketing, and an ongoing founder interview series. The work spanned every layer of the project, from product assortment to campaign creative direction and execution.

Photography: Ian Lam
Production: Cramer Kasselt