SUMMER CLASSICS, AVALINE

Campaign art direction and marketing rollout for Avaline's "Summer Classics" seasonal campaign — built around the crisp, refreshing wines you reach for all summer long. Creative direction leaned into timeless summer rituals — beach days, cold pours, the instinct to open another bottle — nostalgic and refined without losing its approachability. Campaign supported key summer activations including a presence in the Hamptons and a collaboration with Business & Pleasure on co-branded coolers and umbrellas. Work spanned the full seasonal rollout — social, email, influencer, events, and digital ads.

Photography: Emmysu
Stylist: Savannah White
HMU: Stephanie Nicole Smith