LAMBRUSCO, AVALINE

For Avaline's limited-edition Lambrusco launch, creative direction centered on sensation — the juicy ruby color, bright fizz, and ice-cold chill of a wine positioned as the most refreshing, juicy red of the summer. Assets across campaign photography, packaging, digital, and social were designed to be viscerally mouth-watering, leaning into the tactile and visual qualities of the wine to appeal to a younger, more fun-seeking consumer. The launch anchored around a viral spritz recipe that invited consumers into the product — encouraging participation, personalization, and sharing across social.

Photography: Brooke Shanesy
Prop Styling: Jessie Cundiff