Après ski: THE HOLIDAY COLLECTION, AVALINE

Campaign creative direction and marketing rollout for Avaline's limited edition holiday collection — a set of wines sourced from the Alps, anchored in the traditions, coziness, and festive spirit of the region. The creative leaned into alpine nostalgia and regional storytelling, building a world that felt transportive regardless of where the wine was being enjoyed. Content strategy went beyond aesthetics, weaving in varietal education, pairing notes, and hosting and gifting guidance to give the collection depth and utility across every touchpoint. Work spanned photoshoot art direction, social strategy, and email marketing.

Photography: David Kitz
Prop Stylist: Jessie Cundiff
HMU: Stephanie Nicole Smith